Flash On English For Marketing And Advertising

Handbook of Flash on English for Marketing & Advertising + audio mp3 – English in marketing and advertising Topics: specialized English vocabulary from the marketing and advertising sector. A book from the Flash on English collection – ESP Series along with mp3 audio recordings for download. The book was created for people: – working marketing and advertising agencies and the media, – working in the positions of salesmen and managers, – educating in the field of marketing, instruments and strategies for advertising, image building and market analysis, – contact in relation to the profession with advertising, promotion, locating products and services, selling them, creating the brand image, examining consumer needs and planning strategies aimed at increasing the sales volume. The manual is intended for people who speak English at general levels A2-B1. It presents elementary issues related to the problems of the marketing and advertising sector as well as basic vocabulary, expressions and structures useful in typical communication situations. The book, along with the presentation of specific vocabulary related to particular issues, puts emphasis on the practice of language skills in terms of listening (listening), reading (understanding) and speaking (speaking). – Structure: The book is divided into fifteen chapters, each of which refers to a specific subject area or communication situation and consists of: – 3 or 4 sections presenting in the form of concise articles various aspects of the discussed issue, – a series of exercises to check the understanding of the texts read, – a set of practical additional information on the specificity of the industry in the form of drawings, diagrams and photos, – a glossary presenting selected vocabulary along with phonetic transcription of individual words. – List of topics from the book: – The Role of Marketing – The Marketing Mix – SWOT Analysis – Market Research – Analyzing Data – Unsolicited Offers – Promotional Correspondence – The Purpose of Advertising – The History of Advertising – Advertising Media – Working in Advertising – Product Placement , Sponsorship and Trade Fairs – Analysing Adverts – Radio and TV Commercials – Applying for a Job – Advantages: the book allows you to learn about specific industry vocabulary and provides practical knowledge about the role and specificity of the marketing and advertising industry in the modern world. -Application: due to its universal character and ease of use, the book can supplement any English language course at levels A2 to B1. It can be successfully used as a leading or accompanying guide as part of language and vocational training in the field of advertising and marketing. – Collection Flash on English – ESP Series is a series of books devoted to developing knowledge of English vocabulary and expressions related to industry and specialist topics. -Language level: A2 / B1 – Target group: youth, adults – Theme of the book: marketing and advertising It can be successfully used as a leading or accompanying guide as part of language and vocational training in the field of advertising and marketing. – Collection Flash on English – ESP Series is a series of books devoted to developing knowledge of English vocabulary and expressions related to industry and specialist topics. -Language level: A2 / B1 – Target group: youth, adults – Theme of the book: marketing and advertising It can be successfully used as a leading or accompanying guide as part of language and vocational training in the field of advertising and marketing. – Collection Flash on English – ESP Series is a series of books devoted to developing knowledge of English vocabulary and expressions related to industry and specialist topics. -Language level: A2 / B1 – Target group: youth, adults – Theme of the book: marketing and advertising